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Blank menu blackboard on the street with cafe chairs and people passing by

Sidewalk Signs & Why You Need Them

When walking downtown, what is the one thing that catches your eye was you walk down the street? Sidewalk signs, right? Outdoor sidewalk signs offer great benefits to small business owners who are looking to advertise their services or products. Putting a sign out on the sidewalk help get people to walk into stores or local shops.


Street signs have been used to attract customers since the 19th century. Local businesses have long relied on street signs for advertising and way-finding especially through busy or crowded areas. With an abundant amount of the foot traffic in most towns, sidewalk signs offer a quick, cost-effective way to draw the attention of customers and passersby to your menu, events, sales, or new products.



The New York State Small Business Development Center says that studies show businesses that use signage placed outside of the premises increase their sales and profitability. This is why it is an excellent idea to use your sidewalk sign to tell people what they can find if they do come inside your store. Be sure to make a good first impression by keeping your messages straightforward and concise. A message is more readable if you there is some blank space around the text. You can also add a border around the message to help passersby read your design faster.



A sidewalk that comes with changeable lettering lets a business change the message on the sign at any time, any day. If this particular sign does not work for you, there are other designs such as white or black marker boards as well as poster frames. Whether you want your customers or passersby to know that you are offering a special deal, or you are lowering your process, sidewalk signs allow you to change your message as often as you desire. In addition, there are also many sidewalk signs that come in different styles such as the double-sided sign, which gives your business exposure from two directions.



Sidewalk signs are constructed from durable and waterproof materials, so they hold up under all kinds of weather conditions. There are also signs that are made from high-grade, fade-resistant plastics that can last for years. Most sidewalk signs require little maintenance and they fold flat for easy storage when not in use. Generally, sidewalk or A-signs are lightweight, making it easy to move them around or if you need to transport them to other locations.


If you are interested in this type of sign for your business, contact us today for more information! We hope to hear from you soon.

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