A-frame signs are an excellent way for businesses to attract local foot or vehicle traffic. Although digital marketing can be an effective advertising channel, most small businesses still rely heavily on local people walking by who take notice of the shop and pop in to browse or buy. Depending on the location of the business, A-frame signs are the ideal marketing tool for redirecting foot traffic in the direction of your business.
So why do we not see A-frames on every corner? It’s a question we do not have the answer for. The unfortunate fact is that a lot of small businesses are not making the most out of the physical signage opportunities available to them. This includes overlooking the value of A-frame signs despite the evident benefits sidewalk signs bring to local business revenue.
It might just be that small business owners need a little inspiration for how to use location-specific signage in their marketing strategy. Here are a couple of ways to maximize the use of A-frame signs today.
Offer More Than Promotions
The standard use for A-frame signs is to share a promotion or a deal going on in the store. The duration of the deal is emphasized, and the address of the store is also usually made extra visible.
Emphasizing promotions is a good place to start. But you can do better. Some alternatives include putting an easy-to-read joke or a snappy bit of branded text to catch the eye of passersby. Remember to try a whole bunch of different strategies with your A-frames and see which one brings the most traffic!
Color Over Details
A lot of A-frames we see are packed with information uses small font. This is a no-no. Why would you want to make someone work extra hard to get information that should be quite simple to share? The most effective use of A-frame is to put the address of your business in big bold font, a small bit of text (either a promotion or branded text), and include imagery and color wherever possible. Less is more with A-frame signs.
A-frame signs can do more for small businesses than expensive digital marketing campaigns. Creating an alluring environment around a physical location is a great way to draw people into a store they would otherwise walk right by. For businesses located in malls or shopping strips, finding creative ways to maximize A-frame signs can yield a better return on investment than most other marketing endeavors. All it takes is a bit of creativity and curiosity! Contact us to learn more about how we can meet your signage needs.