In the world of digital marketing, there’s so much talk about online campaigns. The internet has allowed businesses both big and small to get their name out and build a customer base.
But let’s bring it back to basics. Of course, online stores are an effective way to sell your goods and services. But physical stores are still very popular. Getting the right store signage is an important stage of marketing your business.
It needs to be clear, concise and appealing. If you’re looking for tips on how to make effective signs for your business read on.
Creating Effective Signs for your Business
Over half of US small business owners value good signage in their stores. Those which are creative and appealing to the eye can help increase sales. To get better sales in store, these are the tips you need to follow.
1. Make It Clear
You need to make sure your sign is clear and easy to read. If people are driving by, they only have a split second to read what your sign says. If it’s unclear or has too much text, they won’t read it.
Make sure your sign is only 3 to 5 words long. Try to get straight to the point and convey your message in as few words as possible. This also includes making the sign visible – so use larger text and a clear font.
2. Use the Right Colors
The colour you use in your sign makes a massive difference. Think about the most well-established brands and how we associate colours with them. We associate McDonald’s with yellow. We associate Starbucks with green. You should strive to do the same with your business.
Take the colour combinations and brightness into consideration. Different colours can affect us differently and you could use these to your advantage.
3. The Size Matters
You want as many people as possible to see your sign when they walk by. No matter if it’s a window sign or a billboard, you want them to recognize your store.
The larger the sign is, the easier it is for people to read it. If you have a sign that’s far away like a billboard, make it big! If you’re using big letters, make sure to use a clear and legible font too.
4. Be Wise With Images
Using images along with your brand can be a great way to boost brand recognition. But you need to be smart with it. Don’t go overboard and use too many, and make sure they’re easy to understand.
If you have a large sign, make the images large enough to see too. A logo is a great way to use images as it makes it easy to connect the image with the brand at a glance.
5. Consider the Layout
The layout of your sign is as important as everything else on it. It impacts the way people read it and absorb information. Put information like contact number, products, and logo into segments to make it more readable.
But be careful with spacing, you don’t want to cram too much information on one sign. It will make people turn away and stop reading. You also want to make sure it’s easy to read from afar, so use lines to segment info so there is no confusion.
Make Your Sign Perfect
These are the top 5 tips for designing effective signs for your store. They make a big difference in how you market your business and they can have a great impact on your sales. Follow this advice and you’ll have the best signage in town!
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