Appropriate signage is an important part of any overall communications program. Signage should work together, and be consistent, with your other communication messages. An effective signage program can do three things for your business:

· It can give direction to your customers,
· It can provide your customers with very specific information and,
· It can help set or reinforce your company`s image with your customers.

Before you choose a sign company to work with you first need to give thought to what you are trying to achieve with your signage. Ask yourself these questions:

· What messages are you trying to convey?
· Who is your audience for these messages?
· Are there special considerations to consider, for example: weather, time of day the sign will be viewed, distance that the sign will be viewed from, does the sign need to be mobile, etc?

Once you have determined your needs, consider some of these things when choosing a sign company to work with:

· Does the sign company specialize in the type of signage you require?
· Can the sign company manage the size of your project?
· Does the sign company have people with the skills you require, for example, do you need the sign company to complete the graphics work on your project or will you be supplying them with necessary artwork?

Choose a company that you can work well with and rely on their expertise to help you design and create the best signage for your company. When done properly, your signage will become an important part of your message to your customers.