How to Create Small Business Signs Your Customers Will Love
If you’re the owner of a small business, you’ve probably heard all sorts of spiel about how important digital advertising for your business is.
And though there may be an element of truth to that, physical signage is still a great way to discover and attract an audience when you stop to consider how many Canadians drive to work each day.
That means that they’ll pass your sign at least twice per day, providing plenty of opportunities for brand discovery.
But in order to wow your target audience, you’ll first need to come up with a fantastic sign. Here’s our guide to making small business signs that will actually drive business.
Focus On Information First
Above all else, your business’ sign exists to tell people who you are, what you do, and how they can get in touch with you. While fancy digital signage is certainly a plus, at the end of the day, nothing beats simplicity.
So before you focus on anything else, consider the information you’re trying to convey.
And don’t forget to prioritize legibility, either. Fancy fonts and distracting visuals are certainly one way to get attention, but your company info isn’t likely to stick with your audience if they can barely read it in the first place.
Embrace Your Branding
Information is fantastic, but a bland sign doesn’t really attract many eyes. You’ll need to find the right balance between visuals that catch attention without taking away from the overall message of your signage.
Ideally, your sign should contain similar color schemes and imagery to your company’s branding. So, for instance, if your company colors are red and white, you’d want your sign to feature both colors.
Choose The Right Signage Materials
So far we’ve talked about the significance of legibility and great signage design. But don’t get so focused on the creative aspects that you forget to make a sign that can stand anything mother nature can throw at it.
Finding the right material for your sign will largely depend upon your budget. However, aluminum, glass, and acrylic are three of the most durable signage materials that won’t break your budget when paired with a great base.
One of the best ways to make your messaging stick in your readers’ minds is by implementing humor. In fact, studies on the subject found that humor can activate chemicals in our brains needed for long-term memory.
So think of a clever pun or silly catchphrase and add it to your sign.
Small Business Signs Are More Important Than Ever
While it’s true that digital advertising is a growing field that’s showing no signs of stopping, small business signs are still a cost-effective and efficient way to get your message to the people.
If you’re considering adding a small business sign to your storefront, be sure to get in touch! No matter what you need, we’re the experts who can help deliver your brand’s message.